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Pure Impact VIP: Hands-Free EMS Muscle Toning in London

Pure Impact VIP is a hands-free electrical muscle stimulation treatment that strengthens, tones and firms your abs, glutes, thighs and arms. Each session takes about 30 minutes, with no downtime. It's the version used in the clinical study, and Reshape is the only clinic in London that offers it.

  • FDA-cleared muscle strengthening and toning
  • Powered by Sofwave's PlyoPulse technology
  • Hands-free 30-minute sessions

Available at Reshape in:

Cavendish St, London W1W 6XB

4.9

(115)

pricing

Save on Pure Impact with packages

Book Pure Impact packages and earn loyalty points at our Cavendish St, London Clinic. Double area sessions are also available when booking online.

1 Session

£350
/area

Pay as you go

4 Sessions

£1,260
/area

Save 10% with packages

6 Sessions

£1,785
/area

Save 15% with packages

Add-on Session

£295
/area

Add-on to Sofwave (same day)

Finally, the right approach to whole-body muscle stimulation that supports strength, regeneration, and longevity.

Stronger, more defined muscles
No surgery, no needles, no downtime
Completely hands-free sessions, simply relax
Targets abs, glutes, thighs and arms

how Pure Impact can help you

Why do people choose Pure Impact?

  • The effortless alternative to EMS training: no suit, no sweat, no workout. You lie back while PlyoPulse does the training
  • FDA-cleared to strengthen, tone and firm the abdomen, buttocks, thighs and arms
  • Multidirectional contractions engage muscle groups far beyond what a voluntary workout can reach
  • Quick 30-minute sessions that fit around work, with zero downtime

ABOUT PURE IMPACT

What makes Pure Impact Unique

PlyoPulse Technology

3-directional stimulation that mirrors functional exercise.

‍

6-Area Whole-Body Activation

A coordinated, full-body experience in a single 30-minute session.

70+ Progress Exercises

Intelligently programmed variability evolves each session to keep muscles responding over time.

‍

What is Pure Impact VIP?

Pure Impact is an electrical muscle stimulation (EMS) treatment that works your muscles while you lie back. It's made by Sofwave, the company behind Sofwave skin tightening, and it's FDA-cleared to strengthen, tone and firm the abdomen, buttocks, thighs and arms.

Pure Impact VIP is the version used in the published clinical study below, so the results on this page come from the same treatment you have at Reshape.

Pure Impact vs EMS training: what's the difference?

Both use electrical muscle stimulation. The difference is who does the work. At an EMS training studio you wear an electrode suit and exercise with a trainer while the suit adds stimulation. With Pure Impact you don't exercise at all: applicators sit on the areas you want to work, and the device contracts the muscles while you relax.

That makes Pure Impact a good fit for people who want stronger, firmer muscles but can't or don't want to add another workout to their week. It's also a treatment course rather than an ongoing class: you start with a set number of sessions, then keep your results up with occasional maintenance sessions.

EMS studio sessionPure Impact VIP at Reshape
How it worksYou exercise in an electrode suitYou lie back while the device contracts your muscles
Effort neededA full workoutNone
Who guides youA personal trainerA trained clinic practitioner
Areas per sessionThe whole body, through the exercises you doUp to six chosen areas
Session lengthUsually around 20 minutesAround 30 minutes
Clinical evidenceDepends on the system usedA published clinical trial on Pure Impact VIP
WhereA gym or EMS studioReshape, 77 New Cavendish St, Marylebone

You'll often read that 20 minutes of EMS equals hours in the gym. We don't make that claim. What we can point to is what the Pure Impact study measured, below. Pure Impact starts at £350 per area, with savings on courses of four or six sessions in the price options above. For fat reduction as well as muscle, see EMSculpt Neo.

Clinically tested: the results

Pure Impact VIP was tested in a clinical trial published in Aesthetic Surgery Journal. The study measured strength and endurance in healthy adults, not fat loss.

38 healthy adults, six weekly sessions. By week 5:

  • Hip extension repetitions up 68%
  • Curl-ups up 42%
  • Seated leg extensions up 53%
  • Side plank endurance up 73%

All four were significantly better than in an untreated group, and three of the four were still better four weeks after the last session. On average, people rated the discomfort at 1.2 out of 10, and no adverse events were reported.

Source: Movassaghi et al., Aesthetic Surgery Journal; trial registration NCT07094971.

Pure Impact or EMSculpt Neo?

EMSculpt Neo builds muscle and reduces fat in one area at a time. Pure Impact conditions several muscle groups at once and isn't a fat-reduction treatment. If reducing fat is part of your goal, EMSculpt Neo is the one to look at, and the two can be combined.

Who is Pure Impact for?

Pure Impact suits people who want stronger, firmer muscles alongside a healthy lifestyle, without adding hours of training. It works on top of exercise and good habits, not instead of them.

  • Busy people who struggle to fit in regular strength training
  • People getting back into exercise who want to rebuild strength
  • EMSculpt Neo and Sofwave clients who want to add muscle conditioning

It isn't the right choice if your main goal is fat or weight loss, where EMSculpt Neo is better suited. Electrical muscle stimulation isn't suitable for everyone, so we go through your medical history before your first session. If you're not sure where to start, book a consultation and we'll talk it through.

Areas

Where Pure Impact is commonly used

Abdomen

Hamstrings

Obliques

Inner Thighs

Glutes

Outer Thighs

Quadriceps

Back & Calves

Pure Impact can work up to six areas in one 30-minute session, so you can combine areas rather than book them one at a time.

Abs and core

Pure Impact works the abdominal muscles and the obliques along your sides together. The aim is a firmer, stronger midsection.

Glutes

The glutes are among the largest muscles in the body, and one of the areas Pure Impact is FDA-cleared to strengthen and tone. Regular sessions build strength and a firmer shape without squats or weights.

Thighs

Pure Impact can work the quadriceps at the front, the hamstrings at the back, and the inner and outer thighs. Treating them in the same session gives balanced work across the whole leg.

Arms

Pure Impact is FDA-cleared to strengthen and firm the arms, and they can be treated in the same session as other areas for toned arms without extra gym time.

How many sessions you need, and when you'll notice results

Most people start with four sessions over two weeks, then keep their results up with a maintenance session every two to three months. Improvements in strength and tone usually keep developing in the weeks after the course.

The clinical study used six weekly sessions and measured clear gains by week 5, with most of them still there four weeks later. We'll suggest a plan that fits your goals at your first visit.

Pure Impact prices and packages

  • 1 session, £350 per area: a good way to try Pure Impact on one area.
  • 4 sessions, £1,260 per area: a full starting course, saving 10%.
  • 6 sessions, £1,785 per area: a longer course, saving 15%.
  • Add-on session, £295 per area: for Sofwave clients, on the same day as your Sofwave treatment.

Each option has its own Book Now button in the price section at the top of this page.

Last updated: October 2026

"The team are lovely, professional, knowledgeable and kind. The pricing is really reasonable, the appointments are flexible and there’s no downtime."

Anita, Reshape Clinic Customer

Customer, Abigail Hoffman

Sofwave Pure Impact Results

Real patient results before and after Pure Impact treatments. Pure Impact supports visibly stronger muscles and is ideal for creating a firm, toned look and natural, long‑lasting results.

Sofwave Pure Impact - Abdomen

AFTER 4 Sessions

Before

This is some alt-text

Courtesy of: Greg Mueller, MD

After

Courtesy of: Greg Mueller, MD

Images are for visual reference only. Individual results vary.

Real patient results before and after Pure Impact.

What a session feels like

The sensation is a series of firm, rhythmic muscle contractions in the treated area. Most people find it very manageable. In the clinical study, people rated the discomfort at 1.2 out of 10 on average. You simply relax while the device does the work.

  • Sessions take around 30 minutes
  • Completely hands-free, with no exercise required
  • Non-surgical, no downtime, suitable for all skin tones and types

FAQs

Curious how Pure Impact compares to other treatments or what to expect? Here’s what to know.

It uses the same underlying principle, electrical muscle stimulation, but without the suit, the studio or the workout. EMS training studios have you exercise in an electrode suit; Pure Impact is completely hands-free. You lie back for 30 minutes while PlyoPulse technology contracts the muscles for you, engaging them thousands of times per session.

Most people begin with a course of four sessions over two weeks, with visible improvements in tone and strength continuing to develop over the following weeks.

If you want stronger, more defined muscles but don't want surgery or the time commitment of intensive gym training, Pure Impact could be a great fit. It works best alongside a healthy lifestyle rather than as a replacement for it. If you're unsure, we can assess your goals in a consultation.

No. There's no downtime, so you can return to work or daily activities immediately after your session.

Yes. Pure Impact is FDA-cleared to strengthen, tone and firm the abdomen, buttocks, thighs and arms, and is suitable for all skin tones and types. We go through your medical history before your first session to make sure it's right for you.

A typical starting course is four sessions over two weeks. Many people then choose maintenance sessions every two to three months to keep up their results.

Around 30 minutes, making it easy to fit into a busy day. We're open 8am to 10pm on weekdays, 9am to 6pm on weekends.

Yes. Pure Impact pairs particularly well with Sofwave Skin Tightening, developed by the same manufacturer, to tone the muscle beneath and firm the skin above. We can create a plan tailored to your goals.

EMSculpt Neo is best for fat reduction plus focused muscle building in a single area. Pure Impact is best for wider, multi-muscle conditioning with different contraction patterns. For muscle strengthening and definition both are excellent, and they can be combined: EMSculpt Neo to reduce localised fat and work a key muscle group intensively, Pure Impact to extend the training across surrounding muscles.

No. Pure Impact strengthens, tones and firms muscle, but it isn't a fat-reduction treatment. If you'd like to reduce fat as well, EMSculpt Neo combines muscle work with radiofrequency to do both in one area. We can talk you through which suits your goals at a consultation.

In the published clinical study, people having six weekly sessions improved in all four strength and endurance tests by week 5, for example curl-ups up 42% and side plank endurance up 73%, with no downtime. Three of the four gains were still there four weeks after the last session. Results vary from person to person.

One session is £350 per area. A course of four sessions is £1,260 per area and six sessions is £1,785 per area, saving 10% and 15%. If you're having Sofwave, you can add a Pure Impact session on the same day for £295 per area. You can book any of these online.

Most people find it very manageable. You'll feel firm, rhythmic contractions in the treated muscles while you relax and the device does the work. In the clinical study, people rated the discomfort at 1.2 out of 10 on average, and no adverse events were reported.

Our London Locations

All Services & Products

Reshape HQ
Marylebone

77 New Cavendish St, London W1W 6XB

07909 843543

bookings@reshape.clinic

By Appointment Only
Monday - Friday: 8AM - 10PM
Saturday & Sunday: 9AM - 6PM

EMSculpt & EmSella Only

Reshape Sloane Sq
Vita Boutique Fitness

31 Sloane Square, London SW1W 8AQ

020 7730 4814

info@vita-london.com

By Appointment Only
Monday - Friday: 8AM - 10PM
Saturday & Sunday: 9AM - 6PM

Ready to feel stronger with Pure Impact?

Hands-free muscle toning from £350 per area